A variety of services can be applied to gather valuable user data. We understand that user requirements must also fit within the context of a company's business requirements.
Cambridge Consultants can recommend the methodologies best suited to your business needs, timeframe and budget.
Project deliverables for a typical research study include the following:
Research Services
On-site research- Standard usability testing
- Prototype testing
- Baseline testing
- Rapid iterative testing
- Card sort exercise
- Focus groups
- Remote usability testing
- Online surveys
- User diaries
- Field Studies
- Heuristic evaluations
- Design reviews
Deliverables
Personal opinions from team members and stakeholders are not usually representative of the audience you're trying to serve. There is simply no substitute for actual customer feedback to give you solid data to make 'intuitive' design and business decisions. Cambridge Consultants provides a number of key deliverables to ensure accurate and reliable findings.Project deliverables for a typical research study include the following:
- Draft a research proposal
- Kickoff project and manage the research timeline
- Create a recruiting screener
- Recruit test participants (or oversee recruiting vendor, as needed)
- Create a test plan
- Moderate the research study (and provide research facility, as needed)
- Analyze user feedback and insights
- Create a detailed report (in PowerPoint or Word format) which includes:
- summary of key findings
- Detailed list of usability issues
- Qualitative responses summarizing user's thought processes and impressions
- Screenshots with call-outs of usability and messaging problems
- Strategic and tactical recommendations for addressing usability issues
- Appendix containing participant profiles and other study-related information
- Deliver in-person presentation of final report
Testimonials
"Laura helped us evaluate the usability of our beta site design. We knew there were clear opportunities for improvement across the website but needed help isolating and prioritizing them. In lieu of a lengthy research cycle, Laura offered to perform a 'heuristic assessment', where she used her expert judgment to identify weaknesses as she navigated through all corners of our product. Within a few weeks, we received a prioritized list of existing usability issues along with easy-to-follow recommendations on how to address them. Laura understood our company, truly listened to our specific needs for usability consulting, and added a ton of value in a short amount of time."
- Daniele Levy, VP Marketing at Peerflix
"Laura is a talented usability professional and a pleasure to work with. She is a self-starter who with little direction can grasp the needs of the organization and develop a robust usability study, her facilitation skills put usability participants immediately at ease to provide for optimum feedback, and her analysis provides useful insights to improve the user experience. I welcome the chance to work with Laura again."
- Karin Visnick, VP Business Operations at Friendster